Rauno Pello is a strategic designer with almost 20 years of multidisciplinary design experience (from graphic design to branding and service design). Additionally, Pello is a mentor at Enterprise Estonia’s design master classes and at Tallinn Creative Incubator. Starting from spring 2018, Pello has been giving lectures at EBS (design entrepreneurship, e-commerce and research design for Bachelor’s students, design management and innovation for Master’s students). Since autumn 2019, Pello has been a PhD student at EBS and works as a Junior Research Fellow. Pello focuses on researching design management and implementation in companies.