Digital Platforms starting
Course delivered by Open University
Study language: English
This course introduces you to the emerging trends related to various digital platforms and how to apply principles to practice and to become more creative and effective in response to the rise of a media-driven, technology-oriented economy worldwide.
This course covers several digital applications and internet service technologies in the post-digital era, that are maximising user experience innovations, and fundamentally changing the way in which product and service systems are designed and operated.
Over the past few years, a fundamentally different class of internet services has attracted users, made headlines, and increasingly garnered breath-taking market valuations. We live in a world where social media are taking on an increasing role in the formation and realisation of social capital, where the extent, nature and the capacity to construct and use digital social networks will redefine the notion of the digital divide. The power of social media and web technologies is yet to be fully explored in business. The profusion of social media services and ubiquity of personal devices through which these media can be accessed has created an environment in which issues and views can be formed and exchanged, with so much ease. Whilst interesting and valuable, these elements of emerging technologies are capable of navigating businesses into the potential pitfalls of the networked society. This course will explore, using new approaches, some designated thematic areas, however, on a purely advanced level for decision-making. It will provide the business leader insights into how to monetise the social graph to stay ahead in business while giving a much clearer and deeper knowledge of the nuances of these platforms in a bid to cater to the demands of the modern business in society. A course on Digital Platforms should surely acknowledge that our relationship with digital technologies now transcends the usual computer and an understanding of the processes of regular goings-on in business and industry.
The course covers the following topics:
- Platform Strategies;
- E-Business Models and Concepts;
- E-Business Application and Strategies;
- Security Threats to e-Business;
- Electronic Payment Systems;
- Hyper-games and Information Warfare.
Upon completion of the course the student will acquire ability to:
- identify network structure, network effects, recognise products and services that are subject to such effects and to lead in adding value to such network effects;
- identify the vulnerabilities of web technologies and network externalities, their propensity to help firms craft and reinforce a competitive advantage;
- analyse the disruptive potential of technology, assess its transformative impact on standard business practices and formulate appropriate responses for an organisation;
- harness social media for new service, product ideas, re-align and refocus an organisation to place technology at the center of the managerial playbook and to deliver profits;
- deliver online business models, ensure appropriate management of web presence and maintain effectively, electronic social network using requisite tools and platforms.
Price: 360 €
The volume in hours: 6 ECTS (16 ac/h in classroom)
Time schedule: 27.03 and 29.03, kl 10.15-17.15
Requirements: Bachelor's Degree or equivalent