Piret Masso is an experienced international communications professional and a current PhD candidate and Junior Research Fellow at Estonian Business School.
She holds a Master’s degree in International Business Administration, and her research focuses on ethical organisational culture and generational inclusion in management. With over 20 years of leadership experience in companies such as Electrolux and AGA/Linde Group, she has led global teams, supported change management initiatives, and developed internal communication strategies. Piret’s academic work has also been recognised—her co-authored paper on employee benefits and turnover intention won the Best Paper Award at Estonia’s national summer school 2022 for doctoral students in economics and business.