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Digital Marketing in the Era of AI

Digital Marketing in the Era of AI

Take your digital marketing skills to the next level! This master’s-level microdegree provides a comprehensive overview and practical tools for applying AI, SEO, data analytics, Google Ads, as well as social media and email marketing. You will learn to create effective strategies, boost visibility and conversions, and make data-driven decisions. The program prepares you for the ever-changing digital marketing landscape, where success depends on smart use of technology and strategic thinking. The outcome: increased visibility, stronger brand campaigns, and measurable business results that will take your marketing game to the next level.

Practical info

Time

Jan 16, 2026 - Mar 13, 2026

Capacity

15 ECTS (390 academic hours, of which 72 in classroom, 318 individual work, and 0 practical work)

Prerequisites

Entry requirements:

  • Bachelor’s degree or equivalent qualification.
  • At least 3 years of work experience in business or entrepreneurship
  • Prior studies or experience in finance or economics. Or knowledge of finance, accounting and statistics.
  • Valid temporary residence permit or EU citizenship.
  • English at B2 level
  • Completed consultation with EBS before 13 January 2026
    Book your consultation here

Study Level

Current microdegree belongs to Master's study level

Language

The lectures and study materials are in English.

Method

In class - Students meet with the instructor in class at regularly scheduled times.

Price

€2,500

Location

EBS University, A.Lauteri 3, Tallinn

Register today and take your digital marketing skills to the next level.

We believe a microdegree should deliver more than just theory. Every session is built on real-world insights from international markets and top-performing companies, focusing on how to strategically leverage AI and data for maximum impact. You'll walk away with proven skills and practical tools you can start using immediately to grow your business.

The curriculum is registered in the Estonian Education Information System (curriculum code 259537) and complies with the requirements of the current continuing education standard and the Adult Education Act.

Who is Digital Marketing in the Era of AI intended for?

This microdegree is designed for

for marketing managers, specialists, and owners of small and medium-sized enterprises who want to deepen their knowledge in digital marketing. The program is ideal for those who want to better understand how to leverage artificial intelligence to automate, personalize, and optimize marketing processes for greater impact.

Topics Covered

Certificate

Graduates of the programme will receive a certificate of microdegree with ECTS credits 

Microdegree structure

The master’s level microdegree programme runs from March 14 to May 9, 2026. Lectures and seminars take place every second Friday and Saturday from 10:00 to 17:15, total nine full days. 
We value in-person learning and peer interaction, so all sessions are held on campus. Lecture recordings will be available for participants.

Register for the microdegree

Digital Marketing in the Era of AI starts at Jan 16, 2026

Microdegree details

Leading lecturers

Kristina Randver

Kristina Randver

Industry Head, Google Baltics

Kristina has more than 25 years of experience in marketing. For the past 9 years, she has led Google's Baltic business, being responsible for and involved in the development of digital marketing and growth strategies for several globally successful  companies.
Kristina has brought several of Google's globally successful digital training programs to Estonia - the 'Õpi koos Google’iga' digital marketing and AI programs and AI ​​Experience program. She has led and been a lecturer in Digital Marketing Microdegrees for Master's students at EBS. Trained and and being mentor for students and local businesses on digital marketing strategies and Google Ads in Baltics.

Matas Tvarijonas

Customer Engineer at Google Cloud

Matas Tvarijonas is a Customer Engineer at Google Cloud. He has been on the forefront of the infrastructure and developer communities and AI practitioners in Baltics, bridging the gap and fostering a greater understanding between all sides to make better products. Over the last 20 years he has been working in companies like Adform, Vinted and Google Cloud.
He is actively sharing his experience and knowledge in different conferences and seminars about AI, cloud native infrastructure, SRE, DevOps, security, platform engineering etc.

Marten Saar

SEO strateeg, startup’ide nõustaja

 Marten  is an Estonian SEO expert and the founder of SEO1, an agency specializing in search engine optimization. He began his career in 2008, initially focusing on affiliate marketing in the U.S. market. Subsequently, he expanded his services to support Estonian startups targeting international markets.
Marten Saar is also recognized for sharing his expertise through various platforms. He has participated in events such as SEO Vibes on Tour. Marten has also contributed to Äripäeva Digiturunduse praktikum, further demonstrating his commitment to sharing knowledge in the field of digital marketing.

Register for the microdegree

Digital Marketing in the Era of AI

Course Date

16.01.2026 - 13.03.2026

Calendar

Price

  • €2,500
  • VAT will not be added to course price
  • Would you like to split the invoice? Part can be issued to a company and the rest to an individual.
  • Register by 06.01.2026 to get Early Bird discount.From 07.01.2026 the price is €2,700.

Register for the microdegree

Applications are open until 13.01.2026

Open to applicants with a valid temporary residence permit or EU citizenship.
The consultation helps align your goals with the microdegree content and gives an overview of key details to support your informed decision.

Apply now

Not quite sure about your choice yet?

Ask our specialist for advice. Please contact via e-mail or book consultation

Learning Journey Advisor

Kadri Osula

Learning Journey Advisor

kadri.osula@ebs.ee
Book a Consultation