Management and Marketing in the International Business

The microdegree “Management and Marketing in an International Business Environment” is an English-taught, bachelor-level programme that offers a comprehensive introduction to key concepts in international economics, management and marketing. It is designed for participants who seek to strengthen their professional profile with contemporary business knowledge and gain a clearer understanding of organisational and market dynamics in a global context.

The programme is based on introductory bachelor-level courses at EBS and does not require previous studies in business or economics. Over a four-month period, participants acquire essential knowledge and skills related to economic indicators and their relevance for business decisions, organisational behaviour and leadership, market analysis, product development, branding, pricing and consumer behaviour.

Teaching is delivered in small, classroom-based groups by internationally experienced faculty, combining theoretical frameworks with practical examples and case discussions.

With whom do you study in this programme? 
Faculty and students of different nationalities create a unique cultural space which broadens your worldview and encourages to think big. The micro-degree is part of the International Business Administration programme that has received the highest international recognition among business schools - accredited by EFMD.  

24 contact hours, 54 hours of independent study – 3 ECTS

Why is this course important?
Economic forces shape business decisions at every level, influencing markets, organisations and everyday managerial choices. This course helps learners understand the economic logic behind the business environment and equips them with the ability to interpret key indicators and trends that affect organisations and industries globally.

What will take place during the course:
The course introduces fundamental economic concepts and aspects of the business environment through practical examples and current global developments. Students learn to read and interpret economic data and become familiar with commonly used terms such as GDP, labour productivity and foreign direct investment. Discussions and applied exercises link economic reasoning to real-world business contexts.


Lecturer Camila Niño Fernández teaches the Business and Economic Environment course and is a Senior Lecturer in Economics at EBS Helsinki. She has international teaching experience in France and a strong background in economics. Camila holds a PhD from the Aix-Marseille School of Economics, and her research focuses on tax policy, income distribution, and the role of education in economic mobility. Her approach supports learners in understanding how economic dynamics relate both to business decision-making and broader societal processes.

48 contact hours, 108 hours of independent study – 6 ECTS

Why is this course important?
Marketing plays a central role in how organisations create value, compete in the market and communicate with their customers. This course provides a foundation for understanding how marketing decisions are made and how consumer behaviour, branding and pricing influence business success in both local and international contexts.

What will take place during the course:
The course covers the core principles of marketing, including marketing planning, consumer behaviour, segmentation and positioning, product development, branding and pricing strategies. Learning takes place through lectures, case studies, group presentations and experiential activities, with additional focus on integrated marketing communication, events and sponsorship, and international marketing.

Principles of Marketing course is led by Riina Koris, Associate Professor of Marketing and Communication and Coordinator of the Master’s Programme in Cultural Management. She has been affiliated with EBS since 1999 and has an educational background spanning engineering, business, and the humanities. Her broad academic foundation and extensive teaching experience support a systematic and contemporary approach to marketing and its role in strategic management.

48 contact hours, 108 hours of independent study – 6 ECTS

Why is this course important?
Effective management and leadership are essential for organisational performance and sustainable development. This course helps learners understand how organisations function, how leaders influence people and processes, and how management practices respond to globalisation, digitalisation and continuous change.

What will take place during the course:
The course introduces key management and leadership theories as well as fundamental concepts of organisational behaviour. Topics include core management functions, leadership styles, teamwork, motivation and organisational culture. Learning is supported through case studies, discussions, practical exercises and student presentations, enabling participants to develop management competencies and their personal leadership approach.

The Management and Organizational Behaviour course is delivered by Ester Eomois, an experienced management consultant and lecturer with over 15 years of international board-level experience. Her background includes strategic planning, sales and marketing, and business model development. She has been affiliated with EBS since 1994, teaches in the MBA programme, and holds an international executive coaching certification. Her research focuses on women’s roles on boards and leadership in modern organizations.

Upon completion of the microdegree the participant:

1. Values different theories and concepts for understanding a business organisation in its environment (Knowledge)
2. Applies the key tools of economic analysis, management and marketing to deal with typical organisational issues (Application)
3. Appreciates diverse opinions and points of view while solving business problems (Social)
4. Appreciates diverse points of view for designing effective marketing solutions (Individual)
5. Develops communication skills in the business context (Transferable)

To complete the microdegree, learners are required to successfully pass all three courses. Assessment is conducted on a course-by-course basis using graded evaluation and is based on active participation, individual and group assignments, case analyses, tests and examinations. Both the acquisition of theoretical knowledge and its application in practical tasks are assessed throughout the programme.
Credits earned within the microdegree may be recognised towards further studies in EBS Bachelor’s programmes. To complete the microdegree, learners must pass all courses with a minimum grade of E (51–60%).