Digital Product Management MBA
Lead digital products and bring ideas to life
You learn to build, develop, and lead digital products, turning technology into real business value.
Practical information
Volume
1 or 2 years (60 or 120 ECTS)
Language
In English
Location
A. Lauteri 3, Tallinn, Estonia
Prerequisites
Bachelor's degree or an equivalent qualification; at least 3 years of management or team-lead experience; English B2.
Study form
Session-based
Every other week on Fridays and Saturdays between 10:00-17:15. As an exception, some lectures can take place on Thursdays.
Diploma
Master in Business Administration (MBA)
Price
4500€ per semester
Why choose this MBA
Build real products
You work on real product challenges and develop solutions you can apply directly in your work.
Learn from practitioners
You study with experienced product managers and professionals who bring real-world decisions into the learning process.
Connect business and technology
You learn to bring together user needs, business goals, and technical solutions into products that work.
Who is this MBA for?
This MBA is for you if you want to take a more active role in building and leading digital products.
You work with products, services, or technology and want to approach product development in a more structured and informed way. Your role requires you to understand user needs, business goals, and technical possibilities, and bring them together in your decisions.
You already have experience and want to use it more effectively. You are looking to better understand how to prioritise, develop, and manage digital products so they create real value for both users and the organisation.
What you learn in this programme
You develop the skills needed to create, develop, and lead digital products.
You learn to understand user needs and translate them into clear product decisions. You are able to set priorities, define value propositions, and lead product development from idea to launch.
You develop the ability to connect product development with business goals, evaluate the impact of decisions, and manage products in a way that creates value for both users and the organisation.
You learn to work with developers, designers, and business leaders, manage development processes, and bring ideas to life within a team.
At the same time, you strengthen your strategic thinking so you can make informed decisions in more complex situations and guide product development over the long term.
Programme Overview
Year 1 - Digital product management
Digital Product Discovery and Strategy 15 ECTS
- Digital Product Management Self-Discovery and Leadership
- Research, Market Analysis, Problem Validation and Strategic Positioning
- Capstone I: Digital product strategy
Digital Product Design & Development 15ECTS
- User Research and User Requirements Analysis
- User Experience (UX) Design
- AI-based Agile Product Development Methodologies
- Capstone II: Digital product launch
30 ECTS
Digital Product Operations and Process Management 15ECTS
- Digital Product Management Operations, Agile Delivery Tools and Frameworks
- Analytics and Data-Driven Decision Making
- Capstone III: Digital Product Operations Project from Strategy to Release Delivery
Digital Product Leadership, Delivery and Change Management 15ECTS
- Strategic Technology & Product Portfolio Leadership
- Innovation Culture and Leading through Influence
- Capstone IV: Product Portfolio Leadership and Impact
30 ECTS
Year 2 - Core management studies
Studies start with master's bootcamp - you will meet your fellow course-mates and get to know them.
- Graduation Capstone I: Leadership Masterclass - Leadership Styles and Coaching 2 ECTS
Core studies
- Financial and Managerial Accounting 6 ECTS
- Corporate Finance 6 ECTS
- Strategic Management and Innovation 6 ECTS
- Managing People and Organisations 6 ECTS
- Leadership and Ethics 3 ECTS
- Strategic Marketing 3 ECTS
32 ECTS
Core studies:
- Managerial Economics 3 ECTS
- Emerging Technologies for Business 6 ECTS
- Operations and Project Management 6 ECTS
To complete the MBA programme, it is necessary to successfully pass the graduation module, which consists of four graduation capstones. The purpose of the composite examinations is to assess the student's ability to integrate the knowledge and skills acquired in the core subjects of the MBA programme.
The first year is summed up by completing the graduation module.
Graduation Capstones:
- Graduation Capstone II: Management Game (Dynama) 5 ECTS
- Graduation Capstone III: Case Study Writing 6 ECTS
- Graduation Capstone IV: Mentoring Practice 2 ECTS
28 ECTS
Lecturers and experts in this MBA programme
Marko Rillo
Senior Lecturer in Strategy & Innovation, Head of MBA Programme
Marko Rillo (PhD) is the Head of the MBA Programme and an IT and consultancy entrepreneur. He has advised companies, the European Commission, the EBRD, and the UN on business model renewal, innovative initiatives, and strategic development.
Merle Liisu Lindma
Junior Research Fellow
Merle Liisu Lindma is an organisational culture and leadership practitioner with over 15 years of international experience in HR and organisational development. She has held senior HR leadership roles at Microsoft, where she was responsible for strategic people management, talent development, and organisational culture across multiple countries.
Today, she is a Partner at Mõttekasv OÜ, working with leaders and leadership teams to translate strategy into everyday leadership practice and to build sustainable organisational capability. Her approach is grounded in behavioural science, systems thinking, and practical application.
She is currently a PhD candidate in Management at Estonian Business School and holds a Master’s degree in Behavioural Science from the University of Tartu.
Tarvo Okmees
Lecturer
Tarvo Okmees is a Product and Engineering Leader with over a decade of experience in building scalable digital products and leading international technology teams. He has held key roles at companies such as Microsoft (Skype), LHV, and Katana, contributing to the development of global platforms, fintech solutions, and AI-enabled products.
His core areas of expertise include product and technology strategy, engineering leadership, AI enablement, and scalable SaaS innovation. Okmees combines strategic thinking with hands-on execution, focusing on solutions that drive business value and support organisational growth.
He holds a Master’s degree in ICT Management (IT Service Management) from Tallinn University and a Bachelor’s degree in Economics and Business Administration from Mainor Institute of Economics.
International experience
EBS gives you first-hand access to leading business schools around the world, including Bocconi University, Copenhagen Business School, Toulouse Business School, Vienna University of Economics and Business, ESIC Business & Marketing School, ja Nagoya University of Commerce and Business.
A semester abroad at one of our more than 80 partner universities gives you international experience, helping you better understand different business environments and see your field in a broader context.
MBA in One or Two Years
In the Digital Product Management MBA, it is possible to complete the degree in either one or two years, depending on your previous education and professional experience. If you already have a strong background in management or business, you can complete the MBA in one year.
One year
Studies include only the first year of the two-year curriculum, focusing on digital product management.
Admission requirements
One of the following conditions must be met:
- a master’s degree or equivalent qualification and at least 3 years of relevant work experience
- a bachelor’s degree of at least 240 ECTS and at least 3 years of relevant work experience
- a bachelor’s degree of at least 180 ECTS, at least 5 years of work experience, and at least 60 ECTS in entrepreneurship and management-related studies based on an APEL (VÕTA) application
and English language proficiency at B2 level or higher
Two years
Studies include the full two years of the curriculum. The first year focuses on digital product management. The second year develops core knowledge in management and entrepreneurship.
Admission requirements
- a master’s degree, bachelor’s degree, or professional higher education qualification in any field
- at least 3 years of management experience
- English language proficiency at B2 level or higher
Want to know more?
Join us for the MBA webinar to find out more about the programme,
Start your MBA at EBS
Before applying, we recommend taking a closer look at the admission requirements to find the study path that best suits you.
Apply to the one year programme
Apply to the two year programme
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