How do unconscious biases and decision-making errors shape our everyday choices? This course teaches you to recognize irrational behavior and apply that insight strategically in marketing, product design, and service development. You'll learn to bridge psychology and economics to make data-driven, real-world decisions that influence consumer behavior.
If interested, add your email to the waiting list and we'll send you a notification when the course details are ready and registration is possible.
The true value of this course lies in gaining a deep understanding of key behavioural economics concepts such as cognitive biases, heuristics, and nudging. Through practical examples and case study analysis, you'll learn how to apply these principles to interpret and influence consumer behaviour. As a result, you’ll develop the ability to design more effective marketing strategies based on how people actually behave – not how traditional models assume they should.
This course is ideal for learners who are interested in how people actually make decisions and how to apply that knowledge to understand consumer behaviour and improve marketing effectiveness. It is especially valuable for those with an interest in marketing, psychology, behavioural sciences, or data-driven business strategy, and who wish to develop practical skills for use in a modern business environment.
Participants who complete the course will receive a continuing education certificate with ECTS credits.
The course consists of weekly sessions held on Wednesdays together with EBS bachelor's students, from 10:15 to 13:30.
Lectures will not be recorded.
If interested, add your email to the waiting list and we'll send you a notification when the course details are ready and registration is possible.
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