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Marketing

Strategic Marketing

The Strategic Marketing course equips participants with practical skills and a strategic mindset to design and implement marketing strategies that support sustainable business growth and deliver a lasting competitive advantage. The master course brings together market analysis, audience targeting, brand management, and communication into one cohesive strategic plan.

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Future-oriented strategic thinking

This course redefines marketing as a strategic leadership tool that connects customer needs, market dynamics, and the company’s unique value proposition. Participants will develop marketing strategies grounded in big-picture thinking, teamwork, and the ethical use of technology—skills essential for success in today’s evolving business landscape.

Who is Strategic Marketing intended for?

This master level course is designed for for experienced professionals and team leaders from diverse backgrounds who are now working in business leadership roles. It is well-suited for those who have entered marketing roles or shaped their marketing experience over time but have never formally studied the subject.

Topics Covered

Certificate

Participants who complete the course will receive a continuing education certificate with ECTS credits.

Course structure

The course consists of sessions held every other week on Fridays and Saturdays from 10:00 AM to 5:15 PM.
Each day includes a 45-minute lunch break and short breaks throughout the day.

Course details

Strategic Marketing is in preparation

If interested, add your email to the waiting list and we'll send you a notification when the course details are ready and registration is possible.

Join waiting list

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Learning Journey Advisor

Kadri Osula

Learning Journey Advisor

kadri.osula@ebs.ee
    Strategic Marketing for Business Leaders EBS course