Digital Marketing in the Era of AI

Kristina has more than 25 years of experience in marketing. For the past 9 years, she has led Google's Baltic business, being responsible for and involved in the development of digital marketing and growth strategies for several globally successful  companies.
Kristina has brought several of Google's globally successful digital training programs to Estonia - the 'Õpi koos Google’iga' digital marketing and AI programs and AI ​​Experience program. She has led and been a lecturer in Digital Marketing Microdegrees for Master's students at EBS. Trained and and being mentor for students and local businesses on digital marketing strategies and Google Ads in Baltics.

Matas Tvarijonas is a Customer Engineer at Google Cloud. He has been on the forefront of the infrastructure and developer communities and AI practitioners in Baltics, bridging the gap and fostering a greater understanding between all sides to make better products. Over the last 20 years he has been working in companies like Adform, Vinted and Google Cloud.
He is actively sharing his experience and knowledge in different conferences and seminars about AI, cloud native infrastructure, SRE, DevOps, security, platform engineering etc.

 Marten  is an Estonian SEO expert and the founder of SEO1, an agency specializing in search engine optimization. He began his career in 2008, initially focusing on affiliate marketing in the U.S. market. Subsequently, he expanded his services to support Estonian startups targeting international markets.
Marten Saar is also recognized for sharing his expertise through various platforms. He has participated in events such as SEO Vibes on Tour. Marten has also contributed to Äripäeva Digiturunduse praktikum, further demonstrating his commitment to sharing knowledge in the field of digital marketing.