This microdegree helps you align user needs, business opportunities and personal strengths to build validated, competitive digital products with a clear strategic foundation. You'll learn how to combine customer research, problem validation, and business modeling into a coherent strategy that meets real market needs and drives business value.
Gain the tools and mindset to turn real user problems into market-ready product strategies.
If interested, add your email to the waiting list and we'll send you a notification when the microdegree details are ready and registration is possible.
At the heart of the program is the strategic shaping of a product idea before any development decisions are made. This master level microdegree combines self-awareness, validation of real user needs, and business viability analysis to support well-founded and aligned product decisions.
Participants develop a differentiated value proposition, conduct market and competitive analysis, and synthesize their findings into a clear and actionable product strategy. The final assignment is a strategy document that assesses the product’s fit for both the market and the organization’s broader goals.
This microdegree is for professionals in product development and innovation who want to strengthen their strategic thinking and digital product management skills. It is intended for advanced learners and assumes prior experience with business processes.
Ideal participants include product managers, project leads, service designers, business development and innovation managers, and marketing or segment managers involved in launching new products or services.
The program is also valuable for small business owners and entrepreneurs who want to validate their ideas and turn them into market-ready solutions.
A micro-degree certificate with ECTS credits, which can be counted toward an EBS master’s programme
The master’s level microdegree programme runs from August 21 to October 16, 2026. Lectures and seminars take place every second Friday and Saturday from 10:00 to 17:15, total nine full days.
We value in-person learning and peer interaction, so all sessions are held on campus
If interested, add your email to the waiting list and we'll send you a notification when the microdegree details are ready and registration is possible.
The programme is still being refined.
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