AI is not only a risk – it is an opportunity to shape more sustainable and impactful education
15. aprill 2026
Artificial intelligence (AI) is rapidly transforming business education and leadership. The question is no longer whether AI will impact higher education, but how it can be used to foster innovation, responsibility, and sustainability.
In an international Times Higher Education interview, EBS Rector Meelis Kitsing highlights that the role of business schools is to help future leaders understand the interconnections between AI and sustainability and to make informed decisions in a fast-changing technological environment. AI can serve both as a driver of efficiency and as a strategic tool for creating broader societal impact — if applied wisely. This impact, however, only materialises when AI is integrated across the curriculum and organisational strategy, rather than treated as a standalone technological topic.
EBS focuses on integrating business management, technology, and responsible thinking to prepare leaders who can leverage AI for the benefit of both companies and society.
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How do we prepare students to operate in an AI-influenced business environment?
EBS students gain practical learning experience through real-world projects, close collaboration with entrepreneurs, and entrepreneurship and development projects integrated into the curriculum. The study process is designed so that students do not only acquire knowledge, but also develop practical skills in validating ideas, building business models, and bringing solutions to market. Dedicated development programmes support them through the key stages of entrepreneurship, providing structure and guidance from initial ideas to working solutions.
An important role is also played by the EBS TooEarly venture studio, where ideas are developed into practical outcomes — validated products, pilot projects, and investment-ready ventures. Students are supported through mentoring, rapid prototyping, early-stage funding, workspace, and access to markets.
As highlighted by Rector Meelis Kitsing, the future of business education lies in the skillful combination of entrepreneurial thinking and artificial intelligence. This means not only understanding new technologies, but also applying them in innovation, decision-making, and venture creation — an approach that is increasingly shaping modern business education.
The full article with Rector Meelis Kitsing’s insights can be found here: https://blog.efmdglobal.org/2026/04/15/estonian-business-school-rector-ai/
17. aprill 2026
Other News
How do we prepare students to operate in an AI-influenced business environment?
EBS students gain practical learning experience through real-world projects, close collaboration with entrepreneurs, and entrepreneurship and development projects integrated into the curriculum. The study process is designed so that students do not only acquire knowledge, but also develop practical skills in validating ideas, building business models, and bringing solutions to market. Dedicated development programmes support them through the key stages of entrepreneurship, providing structure and guidance from initial ideas to working solutions.
An important role is also played by the EBS TooEarly venture studio, where ideas are developed into practical outcomes — validated products, pilot projects, and investment-ready ventures. Students are supported through mentoring, rapid prototyping, early-stage funding, workspace, and access to markets.
As highlighted by Rector Meelis Kitsing, the future of business education lies in the skillful combination of entrepreneurial thinking and artificial intelligence. This means not only understanding new technologies, but also applying them in innovation, decision-making, and venture creation — an approach that is increasingly shaping modern business education.
The full article with Rector Meelis Kitsing’s insights can be found here: https://blog.efmdglobal.org/2026/04/15/estonian-business-school-rector-ai/
17. aprill 2026