Event

Have you pieced together your digital marketing knowledge on your own by reading articles, testing tools, and taking short courses- but still feel like the big picture is missing?

The Digital Marketing Microdegree helps you connect the dots, build a strategic framework, and gain the confidence you need to approach marketing with clarity and purpose — whether you're looking to become a stronger marketer or better understand your marketing team. This master’s-level microdegree provides a comprehensive overview and practical tools to apply AI, SEO, data analytics, Google Ads, as well as social media and email marketing. You’ll learn how to create effective strategies, increase visibility and conversions, and make data-driven decisions.

The programme is designed for marketing managers, specialists, and small-to-medium business owners. It’s suitable for both beginners and those with some experience in the field.

What Will You Learn?

The microdegree covers the full spectrum of digital marketing:

• Digital marketing trends and AI tools – modern solutions and strategies
• SEO and website visibility – advanced optimization techniques
• Google Analytics 4 and Looker Studio – data-driven decisions and ROI analysis
• Social media and email marketing – building communities, personalization, and automation
• Google Ads – full-scale campaigns in search, video, and apps supported by AI

The microdegree is delivered by top professionals in the fields of marketing, digital strategy, analytics, SEO, and artificial intelligence. Among them: Kristina Randver – with 25+ years of marketing experience and the person who brought Google’s international training programs to Estonia. Matas Tvarijonas – Google Cloud engineer with over 20 years of experience in AI and digital infrastructure. Marten Saar – internationally recognized SEO expert supporting both startups and global companies. Greta Rutkevičiūtė – data analytics consultant at Google. Laura Jane Katriina Pesonen – Google Ads and AI marketing mentor

Andrus Kiisküla – digital marketing strategist and former head of digital marketing at Äripäev and Tallink Group

Together, they offer a practical, future-focused learning experience that combines top-level tools and real business cases.

How Will This Programme Benefit Your Business? 

• Stronger strategic perspective:Your employee will be able to align digital marketing activities clearly with business goals – consciously and purposefully.

• Data-driven decisions: Marketing efficiency improves when campaigns are managed based on facts, not assumptions.

• Integrated marketing: Social media, email, and advertising work together to create a cohesive customer experience and increase engagement and loyalty.

• Smarter investments: This microdegree is more than just a course — it’s a comprehensive solution. Participants gain a systematic and strategic perspective that enables better decisions, more effective campaign planning, and smarter budgeting.

Practical Information

• Format: Lectures + independent work with EBS Master's students

• Dates: 16 January – 13 March 2026

• Registration/purchase: 19 December – 14 January. Early bird price: Until 5 January

• Online consultations: October to January – book your time

• Payment in instalments: Available in four parts

• Required education level: Higher education (English level B2)

• EU citizenship or a valid temporary residence permit from an EU/EEA country is required

• Certificate: Possibility to transfer credits to a Master's programme

   

👉  Limited seats available – register today!
More info: avatudulikool@ebs.ee
 

• NB! Participants from non-EU countries: If you intend to take this microdegree or any other short-term courses (including all Open University courses). To participate, you must already hold a valid temporary residence permit from an EU/EEA country
• Looking for long-term study options instead? Explore our full degree programmes here.