The thematic R&D group on Intercultural Communication & Management of Cultural Industries is dedicated to exploring the dynamic intersection of culture, economy, and technology. Our focus encompasses the production, distribution, and consumption of cultural goods and services, including media, entertainment, arts, and digital content. By examining the cultural industries through multidisciplinary lenses, we aim to understand their impact on society, economy, and individual identity. Our research addresses key issues such as the role of creativity and innovation, the influence of digital transformation, the challenges of globalization, and the policies shaping cultural markets. We investigate how cultural differences impact the creation, distribution, and reception of cultural products and services. Through rigorous analysis and collaborative projects, we strive to contribute to the economically viable development and vibrant future of the cultural industries. By combining insights from media and cultural studies to management (of cultural industries), we aim to enhance the understanding and practice of intercultural communication and management in the cultural sector.
PhD students
Richard Scott Abel, Tiit Aleksejev, Mihkel Kaevats, Liisi Karindi, Piret Masso, Rauno Pello & Ragnar Siil*
PhDs completed
-
Kristiina Urb (2024) Enhancing Interaction Modalities between Creative Industry and Other Sectors on a Managerial Level: The Three Cs model
-
Tõnu Kaarelson (2010) Human Resource Management in Estonian Organisations: Formation of the Characteristics in the Institutional and Cultural Context
-
Elena Pruvli (2015) The effectiveness of Intercultural Persuasive Communication in an organisational context: influencing factors
-
Kaari Kiitsak-Prikk (2017) Managing Societal Interactions in the Context of Changed Legal Status of Estonian Public Cultural Organisations
-
Juko-Mart Kõlar (2019) The impact of digitalization on music consumption: an Estonian case study
-
Marge Sassi (2022) Organizational Performance Evaluation in Cultural and Creative Industries Organizations: The Example of Estonia
Degree Program
Master's program in International Cultural Management (in collaboration with the Estonian Academy of Music and Theatre)
Executive Education Program
Executive Academy in Leading and Designing Transition (in collaboration with Estonia Academy of Arts)
Micro-degrees
Constructive Intercultural Management
Ongoing R&D projects
Promoting Entrepreneurship Education in Ukraine that Upholds European Values (in cooperation with Junior Achievement Estonia)
Funding: 4960 EUR + VAT (EBS part)
Project Coordinator at EBS: Pablo Cendoya
Funder: EstDev Duration: 12.2024 and 12.2025
Managed externally:
European Cultural and Creative Industries Policy Platform
Contact person: Ragnar Siil (Creativity Lab OÜ)
Funding: 267 438 EUR
Funder: European Commission
Duration: 01.06.2023–30.09.2026
Resilient European Cultural Heritage As Resource for Growth and Engagement
Funding: 163 688 EUR
Contact person: Ragnar Siil (Creativity Lab OÜ)
Funder: Horizon
Duration: 01.10.2022–30.09.2025
Completed institution-building projects:
Creative Industries Learning Module (CCILM)
Coordinator at EBS: Kristiina Urb
Funding: 136 205 EUR
Funder: EEA Grants and Norway Grants
Duration: 01.10.2019–31.07.2021
Coordinator at EBS: Kristiina Urb / Toomas Danneberg
Funding: 32 430 EUR
Funder: Erasmus+
Duration: 01.09.2017-31.12.2019
Managing Art Projects with Societal Impact
Coordinator at EBS: Kätlin Pulk
Funding: 70 122 EUR
Funder: Erasmus+
Duration: 01.10.2013–31.03.2016
Research publications
Urb, K. [Forthcoming]. “CCI collaborating with NonCCI: CII managers underlying cognitive mental models” In: Inge Hill, Paul Jones, Stephen Dobson, Sara Elias (Ed.). Creative (and cultural) entrepreneurship in the 21st century Emerald Publishing.
Karjus, Andres & Cuskley, Christine. (2024). “Evolving linguistic divergence on polarizing social media”, Humanities and Social Sciences Communications, 11:422, 1-14.
Oiva, Mila; Mukhina, Ksenia; Zemaityte, Vejune; Ohm, Tillmann; Tamm, Mikhail; Karjus, Andres; Mets, Mark; Heras, Daniel Chavez; Sola, Mar Canet; Juht, Helena Hanna; Schich, Maximilian. (2024). “A Framework for the Analysis of Historical Newsreels”, Humanities and Social Sciences Communications, 11, 530, 1-15.
Zemaityte, Vejune; Karjus, Andres; Rohn, Ulrike; Schich, Maximilian; Ibrus, Indrek (2024). “Quantifying the global film festival circuit: Networks, diversity, and public value creation”, PLoS ONE, 19 (3), e0297404.
Jose-Carlos Garcia-Rosell, Johanna Moisander & Jukka Mäkinen. (2023). “Conceptual Framework for Understanding the Ethical Dimension of Corporate Social Responsibility” In: Annamma Joy (Ed.). New Directions in Art, Fashion, and Wine: Sustainability, Digitalization, and Artification. (139−156). Lexinton Books, Rowman & Littlefield.
Kashyap, Ravi (2021). “The universal language: mathematics or music?”, Journal for Multicultural Education, 15 (4), 395−415.
Sassi, Marge; Urb, Kristiina; Pihlak, Ülle. (2020). “The Evaluation of Organisational Performance: Estonian Cultural and Creative Industries Organisations” In: Martin Piber (Ed.). Management, Participation and Entrepreneurship in the Cultural and Creative Sector. (189−218). Springer.
Urb, Kristiina (2019). “Creative entrepreneurs’ perception of entrepreneurial motivation: a valuable insight for creative business incubators when supporting creative entrepreneurs’ cooperation with other industries”, European Journal of Cultural Management and Policy, 9 (2), 17−30.
Sassi, Marge; Jyrama, Annukka & Pihlak, Ülle. (2019). “Using the Strategy Tripod to Understand Strategic Management in the ‘Evaluation-Friendly’ Organizations of Cultural and Creative Industries”, The Journal of Arts Management Law and Society, 49(5), 324−346.
Tampere, Päivi; Tampere, Kaja; Abel, Richard Scott. (2016). “Who defines the narrative of a crisis? The case of an Estonian online boycott campaign against an international supermarket chain”,
Central European Journal of Communication, 57−72.
Abel, Scott; Miller, Andrea; Filak, Vincent F. (2005). “TV Coverage of Breaking News in First Hours of Tragedy”, In: Grusin, Elinor Kelley, Utt, Sandra H. (Ed.). Media in an American Crisis: Studies of September 11, 2001. (105`−115). New York City: University Press of America.