Innovation and Strategy
Lecturer: Benjamin Wille-Baumkauff
The objective of the course is to provide an insight into the business of innovation, and specifically, how this ties into the transformation of a corporation through their strategic aspirations.
Innovation is a word that’s widely bandied around in business circles today but depending on the context, what it actually means, can be interpreted in a number of different ways.
The course covers the following topics:
- Introduction to corporate innovation.
- How to define an innovation strategy: digital workplace, information automation & sensing, culture sharing experiences in working globally, plus, European vs. US vs. Japanese (and other) mind-sets.
- Innovation toolbox what is it, including examples of: business context map, innovation maturity model, building a digital workplace business, small tips & techniques on running an engagement at:
- Operational level
- Transformational level
- Strategic level
- Innovation Radar
Intended learning outcomes:
After successfully completing the course, students:
- Know the difference between business and technology innovation;
- Understand the engagement model on defining a digital workplace;
- Apply learning on how to measure the maturity of innovation within an organization;
- Appreciate the importance of diversity and culture when creating an effective innovation team;
- Be able to explore the methodology of taking a business idea through the commercialization;
- Realize the benefits of corporates focusing on partnerships, and with a focus on start-ups.