Creative industries is young but dynamic and influential field that has many research gaps due to interdiciplinarity and various discourses. UK Government's Department for Culture, Media and Sport (DCMS) defines creative industries as “those industries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property.” Creative industries have a substantial impact across its own sector, which has gained more attention in the light of economic recession. Research suggested that creative industries hold the key to economic evolution and stimulate innovation in economy in general (Potts and Cunningham, 2008; Bakhshi et al 2008). Florida (2014) goes one step further and suggests that economy nowadays is fundamentally a creative economy, which has been resonated by the idea of creative industries being a new source of Schumpeterian creative destruction, which in essence means destroying old economic structures and creating new ones (Potts and Cunningham 2008; Shane, 2003).
In theoretical setting we rely on Florida (2009) 3-T model for cities that helps to determine their success and “The City 1.0 2.0. 3.0” (Landry 2017) concept that deals with the different urban development phases in cities. First model shows that successful cities need to have three T-s: technology, talent and tolerance, which means that the cities need to be technologically advanced, have a rich talent-pool and be tolerant communities. Thus, in our research we concentrate on diversity, “weirdness”, difference and cooperation, the core of the research is people not organizations or structures. However, since the field of creative industries is relatively young it has many research gaps and scientific discussions where contributions are needed. For example new business models, collaboration with other sectors, influential cluster development, sustainable financial models, and etc.
We apply mostly qualitative methods (ethnography, narrative, phenomenological, grounded theory) or mixed methods. For rich quality research it is recommended to use secondary data as well as primary data collected by the researcher. The level of analysis is to be decided by the researcher, it can be either on a region, country, enterprise or individual level.
Selected literature references of the research group
- Külliki Tafel-Viia, Andres Viia, Erik Terk, Silja Lassur (2015). Creative industries' policies in Baltic States' metropoles: agents for structural change? MORAVIAN GEOGRAPHICAL REPORTS, 23 (4), 47−58.
- Tafel-Viia, Külliki; Viia, Andres; Terk, Erik; Lassur, Silja (2014). Urban Policies for the Creative Industries: A European Comparison. European Planning Studies, 22 (4), 796−815.10.1080/09654313.2013.772755.
- Sassi, Marge; Pihlak, Ülle; Haldma, Toomas; (2017). Factors affecting strategic management attitudes and practices in creative industries organizations. ENCATC Journal of Cultural Management and Policy, 7 (1), 71−87.
- Anttonen, Riikka; Ateca-Amestoy, Victoria; Holopainen, Kaisa; Johansson, Tanja; Jyrämä, Annukka; Karkkunen, Anne; Kiitsak-Prikk, Kaari; Kuznetsova-Bogdanovits, Kristina; Luonila, Mervi; Kõlar, Juko-Mart; Plaza, Beatriz; Pulk, Kätlin; Pusa, Tiina; Ranczakowska-Ljutjul, Anna; Sassi, Marge; Stiller, Ira; Äyväri, Anne (2016). Managing Art Projects with Societal Impact: Study Book for Students, Stakeholders and Researchers. Helsinki: Unigrafia Oy.
- Anttonen, Riikka; Ateca-Amestoy, Victoria; Holopainen, Kaisa; Johansson, Tanja; Jyrämä, Annukka; Karkkunen, Anne; Kiitsak-Prikk, Kaari; Kuznetsova-Bogdanovits, Kristina; Luonila, Mervi; Kõlar, Juko-Mart; Plaza, Beatriz; Pulk, Kätlin; Pusa, Tiina; Ranczakowska-Ljutjul, Anna; Sassi, Marge; Stiller, Ira; Äyväri, Anne (2016). Managing Art Projects with Societal Impact in a Nutshell. Helsingi: Unigrafia Oy.
- Sassi, Marge (2015). Halfway to improve the efficiency of cultural and chuangyi chanye organizations. 2015 International Symposium on Cultural Trajectories: Cultural Governance, What´s Next?. National Taiwan University of Arts (Taipei): National Taiwan University of Arts (Taipei), 0−1.