Kristiina Urb Defended Her Doctoral Thesis Analysing Activities Between The Cultural And Creative Industries And Other Sectors On A Managerial Level

The doctoral thesis introduces a novel model and guidelines for its practical application to improve communication and cooperation between cultural and creative industries and other sectors. This approach follows the recommendations of the OECD and the European Commission to promote economic growth and innovation through cross-sector cooperation. The objective is to address the communication and cooperation barriers that may exist between companies in the creative industries and other sectors. Interorganisational activities are often complex but crucial for harnessing the potential of the cultural and creative sectors and facilitating economic growth.

Kristiina Urb is an expert and researcher in the creative industries with over 15 years of experience in the field.
Her extensive experience highlights the importance of cooperation, collaboration, and co-creation with companies from other sectors. Although often full of challenges, these processes are essential for fully utilising the potential of the cultural and creative industries and promoting economic growth. The author shows that achieving successful collaboration and innovation requires a deep understanding across disciplines and customised approaches that transcend sectors.

The doctoral thesis introduces the "Three Cs" model, focusing on collaboration, cooperation and co-creation, and it emphasises understanding the cognitive structures associated with these processes. Thus, the thesis provides a deep understanding of the various interorganisational communication and collaboration processes, thereby offering valuable knowledge and practical guidance that also support overall economic growth and innovation. The model and its detailed guidelines create new value for entrepreneurs and managers in both the cultural and creative industries and other sectors, policymakers, and the academic community, helping them optimise interorganisational processes between the cultural and creative industries and other sectors. The goal at the managerial level is to support mutual understanding, which in turn promotes innovation and economic growth through effective cross-sector cooperation. The "Three Cs" model enables a better understanding and application of the synergy between different sectors.

The doctoral thesis also contributes to the broader discussion on the role and potential of the cultural and creative industries in the economy, offering new perspectives and approaches on how the cultural and creative industries can be a catalyst for innovation and economic growth. Through the model and research, the thesis enriches theoretical and practical understanding of cross-sector cooperation, creating new value and perspectives for promoting economic growth and innovation. We are proud of the doctoral thesis, which explores the field of creative industries, broadening understandings and paving the way for new forms of collaboration, and providing valuable knowledge to stakeholders.

Supervisor:
Professor, Rector Emeritus Arno Almann, PhD, Estonian Business School

Opponents:
Docent Mervi Luonila, DMus in Arts Management, Center for Cultural Policy Research CUPORE, Finland
Assistant Professor Ellen Loots, PhD, Erasmus University Rotterdam, the Netherlands
 
The doctoral thesis can be found here.