According to Maarja Murumägi, Vice-Rector for Academic Affairs at EBS, modern leaders must be able to align technological capabilities with business goals. “These are exactly the kind of professionals the labour market is looking for, and our goal is to prepare them systematically,” she says.
The programme stands out for its project-based and self-directed learning approach, which takes place both at the EBS campus in central Tallinn and in the digital learning environment of kood/Jõhvi. Students will gain the ability to lead interdisciplinary teams, understand the full development cycle of digital products, and apply technology within strategic business contexts.
“Young people will have the opportunity to grow from developers into decision-makers — individuals who understand both code and its strategic value in business,” says Lauri Haav, CEO of kood/Jõhvi. According to him, EBS brings a vital leadership dimension to the practical programming-based approach of kood/Jõhvi.
Entrepreneur and EBS honorary doctor Martin Villig sees the programme as playing a crucial role in shaping Estonia’s next success stories. “The greatest opportunities to build something big in today’s world lie in technology. Estonia’s next unicorn won’t be born from just a good idea or a few lines of code — it requires business thinking, leadership skills, and global ambition. This programme cultivates exactly the combination of capabilities our ecosystem needs: people who understand digital service business models, who can prototype new solutions, and who can lead teams that include developers, designers, and marketers,” Villig explains.
According to recent data, Estonia lacks more than 5,000 ICT specialists, particularly those who can combine technical expertise with leadership capabilities.The OSKA labour market monitoring report highlights a clear need for a new generation of technology leaders.
The programme is taught in English and open to international students. During the fifth semester, students will study at one of EBS’s 60 partner universities around the world.
More information:
Business and Technology Management Bachelor’s Programme at EBS.
Admissions are conducted in the form of interviews to identify candidates with the potential to become leading professionals and entrepreneurs. Studies begin in autumn 2025.
Press contact:
Maarja Murumägi
Vice-Rector for Academic Affairs, Estonian Business School
maarja.murumagi@ebs.ee
