AudioCat represents Estonia at the Global Creative Startups Competition

og:image business cup
Estonia will be represented by AudioCat at the global competition Creative Business Cup, which offers games for the visually impaired. The competition will take place on June 2-3, 2024, in Copenhagen, Denmark, with approximately 80 countries participating, each choosing a creative and innovative startup as their representative.

AudioCat’s games have a tremendous social impact, opening up the world of gaming to those who otherwise cannot play video games,” commented jury member Sandra Saarniit from StartupEstonia.


Participation in the Creative Business Cup can be beneficial in many ways for new entrepreneurs and startups. In addition to various awards, the event offers everyone excellent opportunities to enhance their knowledge, expand their networks, and gain inspiration, as well as a unique chance to introduce their idea globally,” said Eva Leemet, CEO of Loov Eesti.

  • In addition to the winner, representatives from the startups that won second and third place will also participate in the Copenhagen event: Baubauwall, which offers creative wallpapers reducing paper waste in the construction industry, and Sortaider, which offers sustainable and nicely designed waste sorting solutions.
  • Ray Foil, whose electric surfboard encourages people to surf even in calm weather, won the Tallinna Loomeinkubaator special prize, which includes three trainings and three consultations.
  • Estonian Business School offers a freely chosen course worth 3 ECTS to the company Rahu Care, which manufactures innovative dry shampoos.
  • Baubauwall will gain access to consulting sessions with the Beamline accelerator.
  • Kelp Digital’s product Macula, which addresses electronic material copyright issues, also received praise from the jury.

Loov Eesti has been the representative for the Creative Business Cup in Estonia since 2012.

The Estonian preliminary round of the Creative Business Cup is supported by the Estonian Business School, Prototron, Tallinn Creative Incubator, and Tartu Centre for Creative Industries.


The project is supported by Enterprise Estonia from the European Regional Development Fund through the creative industries development measure.