SA Estonian Business School
A. Lauteri 3, 10114
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Estonian Business School in Helsinki
Technopolis Ruoholahti, Hiilikatu 3, 00180
+358 40 844 2840

LG Electronics tested the EBS students in South-Korea

It was in the spring of 2017 when EBS and Solbridge International School of Business signed an agreement of partnership that provides the students of both universities an opportunity for an exchange year. The team of EBS students participated for the first time in the 6th international competition of business plans in Daejeon, South - Korea.

The competition that was built up on the hackathon principle took place from 21 to 27 October. The teams had to use their analytical and negotiation skills within 48 hours to develop an AI (artificial intelligence) and create a big data business plan. The task was given by LG Electronics who is mainly involved in the sales of household machines and mobile phones in Estonia. This the third largest business group in South – Korea that employs more than 74 000 people.   
The team of EBS included Liisa-Maria Lillepea, Aleks Korolenko, Jürgen Jürgenson and Rasmus Leichter. The students were prepared by Marge Täks who motivated the students when necessary. The competition was won by a Spanish team from the EDEM School of Entrepreneurship, but the students of EBS would not exchange the received experience for anything.
“The average number of sleeping hours during the week was 3.5h, but I may claim that a person works most efficiently in extremely tense situations,” says Jürgen Jürgenson. Aleks Korolenko says the same and adds that he has now a much wider circle of contacts: “There were no participants from Antarctica, but all the other continents were represented,” there were participants from 26 countries.


Why should students participate in such competitions? Liisa-Maria Lillepea says the following: “First of all to grow as a personality and broaden the mind. This competition may equip with enormous experience, wider circle of contacts and new knowledge, but you may also leave with empty hands.” Rasmus Leichter adds that the competition broadened his understanding of an artificial intelligence and thinks this might also be his future field of activity.


The memories of students of spicy food, facilitator Google and diverse nigh-life may soon be read in Ebster.