The crown on the head of the bulldog symbolises authority, since a crown is considered the headdress of a ruler.
From 1991-2017, the EBS Advisory Board awarded the title of Business Manager of the Year. The travelling prize for the title, a bronze bulldog, was given to the manager who had established a strong and viable business or group of businesses whose economic activities had been impressive for over two years. The EBS Business Manager of the Year title has been awarded to Hannes Tamjärv, Meelis Virkebau, Allan Martinson, Indrek Neivelt, Anne Samlik and many other distinguished entrepreneurs.
The King of Business welcomes all students and friends at the start of the year, represents EBS along with students and sometimes wanders around the school. Young people joining EBS quickly go through puppy school and give a puppy oath. The bulldog is at every important event. It is considered good practice that when you meet the King of Business, you touch his crown. That way you gain part of the success of the King of Business and EBS for yourself.